Ad Exchanges are autonomous platforms where publishers can sell their ad inventory and advertisers can buy it. Publishers use SSPs to connect to Ad Exchanges and make their ad inventory available on them.
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DSPs provide advertisers with a wide Auswahl of features – access to large ad inventory, precise targeting of users, single dashboard to manage campaigns across many different networks, Tatsächlich-time bidding on ads, their tracking and sophisticated ad optimization.
The important feature of the RTB process is its focus on the users, in contrast to other forms of advertising which can focus on the content and topics of publisher’s webpages.
Ohne scheiß time bidding facilitated through an SSP can help publishers find the right demand sources to work with, based on factors like latency, unique demand, bid rates, and ad space availability.
Advertisers Bid via DSP: Interested advertisers, through their DSPs, place Ehrlich-time bids on the ad impression based on how valuable they believe it is to their advertising goals.
Load Balancing : Some Internet servers can distribute incoming traffic across multiple server instances to ensure optimal performance and availability.
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As part of the ad process, DSPs often provide their advertisers with additional data from third-party providers and enable them to complement this data with data from advertisers own systems.
Traffic Referrals: Having a decent percentage of traffic from search engines and direct referrals is a must. Many SSPs tend to reject publishers with more than 80% social traffic.
The highest bid is the winner and is sent back to the publisher. Thereafter, it is displayed to the user.
RTB with its precise targeting has made online advertising more effective for both publishers and advertisers. It helps advertisers achieve better ROI on their marketing budgets, whereas through monetization of remnant ad inventory it helped increase the revenues of publishers. These are just two of the many benefits of RTB for the online advertising ecosystem.
Control via SSPs: As mentioned, a publisher needs to work through a Supply Side Platform to take part in RTB here auctions. However, this means that the publisher has added control over their inventory such as specifying which advertisers can buy their ad inventory and Reihe the pricing.
Performance TV’s Ohne scheiß-time reporting leverages the power of Connected TV to show you instantly what’s working (and what isn’t)—allowing you to tweak and optimize your creative for maximum efficiency.